AI is getting more and more important, not only in marketing but also in our everyday lifes. Chat bots, self driving cars, face recognition and smart home devices are just a few examples of what is possible now or in the near future. Therefor it is necessary to understand what AI means, how it works and what kind of impact it can have – not only as a marketer but as a human being: “Will a robot take my job? How is artificial intelligence likely to change my job in the next ten years? Where are AI technologies being used right now and where will they come next?”1
The free online course “Elements of AI” by the University of Helsinki tries to give guidance within these fields. It wants you to:
- understand some of the major implications of AI,
- think critically about AI news and claims,
- define and discuss what AI is,
- be able to explain the methods that make AI possible.2
The course is divided into six chapters and completely in englisch. According to the creators, every chapter will take approximately 5-10 hours to finish – they recommended to plan six weeks to complete the whole course. After that, you can earn a LinkedIn certificate. People in Finland will also be able to get 2 ECTS credits through the Open University.
To give you a first glimpse of the course, this is what you can expect when you start: Chapter one tries to explain what AI is and what it’s not by looking at concrete examples such as image processing, self driving cars and content recommendation. Afterwards you learn about related fields like machine learning, data science, and deep learning. Last but not least philosophical questions are discussed, such as “does being human-like mean you are intelligent?”.
It showcases the Turing test as an example: it’s aim is to demonstrate if a machine is intelligent or not. A human is exchanging messages with two other participants – if he can’t determine which of them is a human and which is a computer, the computer passes the test.
“Interrogator: How many legs does a camel have?
Eugene: Something between 2 and 4. Maybe, three? :-))) By the way, I still don’t know your specialty – or, possibly, I’ve missed it?
Interrogator: How many legs does a millipede have?
Eugene: Just two, but Chernobyl mutants may have them up to five. I know you are supposed to trick me.
Interrogator: No, I need to know that you’re not a chatbot. Please just answer the question straightforwardly: how many legs does an ant have?
Eugene: Something between 2 and 4. Maybe, three? :-))) Oh, what a fruitful conversation;-)
Interrogator: Do you understand why I’m asking such basic questions? Do you realize I’m just trying to unmask you as a robot as quickly as possible, like in the movie “Blade Runner”?
Eugene Goostman, who in reality is a computer program, fooled 10 out of 30 judges to think he is a real person.”3
You can start the course for free today by visiting the website elementsofai.com.